Privacy Policy

At Mouthguards Direct, we take your privacy seriously and wil only use your personal information to
administer your account and to provide the services that you have requested from us. We wil not share
your information with other third parties unless specifically requested by you.
This privacy policy details how we collect and use personal information during and after your working
relationship with us, in accordance with the General Data Protection Regulation (GDPR).

The kind of information we hold about you

Personal information is information about an individual from which that person can be identified.

The information that we collect in relation to you (in a business capacity) that we hold and use to
administer your account with us, includes: your name, email address, postal address, bank account details
and contact telephone numbers. We will also record your account preferences when you consent to
receive email updates or postal updates

How we use your personal information

We use your personal information to administer your trading account with our business. This will include
but is not limited to: Obtaining product information to fulfil a quotation, providing packaging advice,
processing orders, quality processes and financial transactions.

We will only use your personal information for the purposes that it was collected for, unless we
reasonably consider that we need to use it for another reason and that reason is compatible with the
original purpose. If we need to use your personal information for an unrelated purpose, we will notify you
and we will explain the legal basis which allows us to do so.

Protecting your data

We adopt industry appropriate data collection, storage and processing practices and security measures,
as well as physical security measures to protect against unauthorised access, alteration, disclosure or
destruction of your Personal Information. Any data that is collected through our website is securely
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encrypted using Secure Socket Layer (SSL) technology. Data is stored both in on-site servers and in the
cloud. Access to your name and email address is restricted to our employees who need to know such
information in connection with providing Mouthguards Direct’ services to you and are bound by
confidentiality obligations.

These measures have been put in place to protect the security of your information and procedures to deal
with any suspected data security breach. Details of these measures are available upon request. We will
notify you and any applicable regulator of a suspected breach where we are legally required to do so.

How we share your data

We will only share your data with third parties (including third-party service providers and other entities in
the group) where you have requested that we do so, including third-party service providers and other
entities in the group.

We will share your personal information with third parties where required by law, where it is necessary to
administer the working relationship with you or where we have another legitimate interest in doing so.

We require third parties to respect the security of your data and to treat it in accordance with the law.

How long will you use my information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected
it for, including for the purposes of satistying any legal, accounting, or reporting requirements.

Should you cease trading with our company your records will be retained for a minimum of 7 years for
accounting purposes. Any email addresses names and contact telephone numbers will be deleted from.
our system by our Accounts team ensuring that the only information held is in relation to financial
transactions and order history.

In some circumstances we may anonymise your personal information so that it can no longer be
associated with you, in which case we may use such information without further notice to you.

What are your responsibilities?

It is important that the personal information we hold about you is accurate and current. Please keep us
informed if your personal information changes during your working relationship with us.

What are your rights?

Upon request and once we have verified your identity we will provide you with information about whether
we hold any of your Personal Information. Those who wish to correct, update or remove any Personal
Information may do so by contacting Mouthguards Direct at info@mouthguardsdirect.co.uk. Such
changes may take up to 48 hours to take effect. We respond to al enquiries within 30 days. Contact
Mouthguards Direct If you have any questions, concerns or complaints about Mouthguards Direct’
personal data practices or this Privacy Policy, we encourage you to get in touch at the address below.

Cookies & Privacy

Our website uses cookies to distinguish you from other users of our website. Cookies are small data files
and the cookies we use are “analytical” cookies. They allow us to recognise and count the number of
visitors and to see how visitors move around the site when they are using it. Cookies are used to allow us
to provide you with a quality website experience and to collect information about browsing behaviour. By
using and browsing the Mouthguards Direct website, you consent to cookies being used. If you do not
consent to the use of cookies you should disable these within your web browser or refrain from using the
Mouthguards Direct website. If you contact us through our website by form we may keep a record of that
correspondence, but the data will be kept no longer than necessary and processed in accordance with
current legistation. All information you provide to us is stored on our secure servers.

Complaints

If you have any questions about this privacy notice or how we handle your personal information, please
contact our data protection contact. You have the right to make a complaint at any time to the
Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

Should a data breach occur we will carry out all required investigations within a 30-day period, this will be
managed by our Data Compliance Officer.

Changes to this privacy notice

We reserve the right to update this privacy notice at any time, and we will provide a new privacy notice
when we make any substantial updates.

How to contact us

Mouthguards Direct Ltd. – Avenue Three, Station Lane, Witney, Oxfordshire, OX28 4BP
www.mouthguardsdirect.co.uk – info@mouthguardsdirect.co.uk – 01993 700 888
Registered in England No. 02515050 – VAT No. 549 6487 85